Citibank puts Banking into Business-To-Business E-Commerce to Create the Business Model of the Next Millennium

Citibank provides corporate customers with the missing link in e-commerce – financial settlement and reconciliation – allowing them to take the competitive advantage the Internet enables to the next level. By combining Citibank’s leadership in transaction banking and settlement services with web-based buying and selling, as well as other e-commerce capabilities, Citibank Commerce provides its customers with the infrastructure to rapidly establish and grow proprietary trading communities. ‘Most companies recognize that to remain competitive they need to realize the efficiencies made possible through Internet technology. With Citibank Commerce we’re providing our corporate customers with the missing link in e-commerce – financial settlement and reconciliation – that will allow them to take the competitive advantage the Internet enables to the next level, comments Michael Guralnick, Region Head, Sales and Marketing, Global Cash and Trade, Citibank, N.A.

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