More NewsIBM and Interbrand Rank Top 10 Bank Brands On Internet

IBM and Interbrand Rank Top 10 Bank Brands On Internet

Results published today by IBM and Interbrand in the first-ever international e-brand league table for banks show that US-based Citibank leads the table of the 45 banks studied, followed by banks in Sweden, Finland and Switzerland. New-entrant, Egg is the only UK organisation to make the top ten in eighth position. Interbrand, pioneers in the field of brand valuation, worked with IBM to develop a proprietary methodology to assess brands in the e-business environment. The first study using this methodology was applied to banks with an online presence.

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