IBM and Interbrand Rank Top 10 Bank Brands On Internet
Results published today by IBM and Interbrand in the first-ever international e-brand league table for banks show that US-based Citibank leads the table of the 45 banks studied, followed by banks in Sweden, Finland and Switzerland. New-entrant, Egg is the only UK organisation to make the top ten in eighth position. Interbrand, pioneers in the field of brand valuation, worked with IBM to develop a proprietary methodology to assess brands in the e-business environment. The first study using this methodology was applied to banks with an online presence.