alterna Appoints Michael Hines Vice President - Marketing
Mike joins alterna from US-based ClientLogic Corporation, where as Strategic Planning and Marketing Officer he was responsible for the development of the company’s business strategy, acquisition activities, strategic partnerships and solution design and management. Prior to ClientLogic, Mike served as Vice President, Sales and Marketing for North Direct Response, a technology company providing customer communications solutions to Fortune 500 organizations. From 1993 to 1996, Mike was a General Manager with Nike USA where he led the development and positioning of Nike’s entry into the international hockey market. Prior to Nike, Mike was a management consultant for seven years covering diverse industries and customers such as 3M, CBS, Coca-Cola, Bauer and Standard Broadcasting. Mike holds a Bachelor of Commerce degree in Marketing and Finance from Laurentian University in Ontario.