Treasury Reaps Benefits of Bank Competition

Competition among banks for treasury management business is benefiting companies and institutions around the world by making credit more easily available, customer service more focused and electronic services more efficient, according to research by Greenwich Associates. While treasury management customers stand to reap considerable gains from these developments, they must also be on guard against customer service downgrades by banks that are increasingly segmenting their client lists on the basis of profitability, warned the report. With new coverage systems, banks can monitor the relative profitability of their accounts more efficiently than ever,’ said Greenwich Associates consultant, Robert Statius-Muller. ‘If a given company is producing too few profits in comparison with other corporations in its category, it is liable to get downgraded in terms of coverage, idea flow, and service generally.’

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