RBS Financial Markets Launches Openvu
The Royal Bank of Scotland Financial Markets (RBS) has launched Openvu – a service that aims to make business with the bank simpler and more efficient for key clients. The service does this by enabling key clients to directly access RBS people, market insight and trade through one system – RBSopenvu.com. Currently RBS is the only bank that offers this type of service, in this integrated format. To make this ‘view’ of RBS add maximum value for a client, it is personalised by RBS to the individual needs of a client who defines the RBS people to whom they want direct access, the insight they value on a personalised homepage, along with their choice of online trading systems. Should a client want research, analytics or market commentary this can also be sent directly to them on publication to save time searching for it online.