ISE and SuperDerivatives Form Marketing Alliance
The International Securities Exchange (ISE) and SuperDerivatives have established a marketing and sales alliance to jointly promote their products and services. In the coming weeks, the two companies will proactively speak to investors about the benefits of this new relationship. “While many investors appreciate the advantages of using equity options to hedge portfolios, in some cases the lack of transparency for pricing of more exotic, OTC instruments may minimize their willingness to use them. We believe that by further promoting innovative pricing models in the market, we can continue to improve the level of transparency and liquidity in equity options,” said Bruce Goldberg, chief marketing officer of ISE.