Thomson Reuters Expands its Mobile Information Service for Farmers in India to the Punjab State
Thomson Reuters has expanded its mobile information service for India’s agricultural community to Punjab. Reuters Market Light, which brings commodity prices, crop and weather data to Indian farmers via mobile phone, launched today with over 3,000 subscribers signed up in Punjab, the birthplace of Green Revolution in India. Punjab Chief Minister Sardar Parkash Singh Badal inaugurated the service that provides information on 17 crops/commodities including varieties in 60 Mandis spread across the state of Punjab. Sardar Ajmer Singh Lakhowal, Chairman of Punjab State Agricultural Marketing Board, was also present at the function. Thomson Reuters plans to expand to a third Indian state by the end of 2008. Following its early successes, Reuters Market Light is now finding that increasingly subscribers opt for 12 month contracts, as opposed to the original three month option.