BNP Paribas and Citi Europe's Biggest Corporate Banks, Finds Greenwich Survey

In a tumultuous market environment, a handful of European banks have stepped up to distinguish themselves by delivering superior service quality to their corporate clients.

Greenwich Associates named its 2010 Greenwich Share and Quality Leaders in European Corporate Banking, Debt Capital Markets and Cash Management. BNP Paribas was named the Greenwich Quality Leader in European Corporate Banking; Deutsche Bank was named the Greenwich Quality Leader in European Cash Management; and Deutsche Bank and Barclays Capital were named the Greenwich Quality Leaders in European Debt Capital Markets.

Greenwich Share Leaders

Relationships between large European companies and their banks generally survived the historic turmoil in the economy and the banking industry, and the rankings of Europe’s top five corporate banks remained unchanged throughout the crisis. That is not to say that corporate banking relationship were entirely unaffected. To the contrary, companies perceptions’ of their banks were profoundly influenced by banks’ credit policies: Banks that were seen by their clients as stepping up and providing support during the crisis have seen their brands and reputations bolstered among corporate clients; banks seen as less supportive have seen their client quality ratings tumble.

BNP Paribas and Citi rank as the regions’ biggest corporate banks in terms of the number of European companies naming them as a bank relationship. This performance earned the banks the title of 2010 Greenwich Share Leaders in European Corporate Banking.

Greenwich Leaders

Every year, Greenwich Associates interviews senior financial executives at the largest European companies about their banking relationships. These executives are asked to name the banks they use in overall corporate banking, cash management and capital markets advisory services, to quantify the share of their business allocated to each bank and to rate these banks according to a series of important criteria. Banks that receive the largest number of citations or compile the largest market shares are named Greenwich Share Leaders. Banks receiving quality ratings that exceed those awarded to competitors by a statistically significant margin are named Greenwich Quality Leaders.

European Large Corporate Banking – Market Penetration

1. BNP Paribas (incl. Fortis)
2. Citi
3. Royal Bank of Scotland
4. HSBC
5. Deutsche Bank

European Cash Management – Market Penetration

1. HSBC
2. Citi
3. Royal Bank of Scotland
4. BNP Paribas
5. Deutsche Bank

European Debt Capital Markets – Market Penetration

1. Deutsche Bank
2. BNP Paribas (incl. Fortis)
3. Royal Bank of Scotland
4. Barlcays Capital
5. Citi
6. JP Morgan
7. HSBC

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