More NewsZurich Connect Chooses SAS and IS Solutions for Insight into Online Customer Experience

Zurich Connect Chooses SAS and IS Solutions for Insight into Online Customer Experience

Zurich Connect, the pan-European insurance brand from Zurich Financial Services, has selected SAS and IS Solutions to support its continued growth through better understanding of its online customers’ experiences. Using SAS, Zurich’s European Direct operation will analyse online customer behaviour to support customer acquisition by fine-tuning the online quote and purchase process.

SAS will provide Zurich with a consistent and accurate approach to measure how individual direct customers respond to different types of digital marketing, how they use price comparison sites and ultimately buy insurance. By providing a seamless representation of the customer journey, the company will be able to provide targeted, relevant offerings to customers.

Steven Redding, European head of digital development for Zurich Connect brand, said: “Our main requirements from SAS are to give us a more accurate and true representation of how our customers are interacting with our direct businesses across Europe. We want to gain insight from our customers’ experiences and use it to improve our online acquisition and conversion.”

Related Articles

Preparing for GDPR? Here’s four things to consider

More News Preparing for GDPR? Here’s four things to consider

3m Elliott Wiseman
Cash flow in focus for investors

Cash Management Cash flow in focus for investors

4m Conor Deegan
Treasury TV: Karen Pugsley, Domino's Pizza Group

More News Treasury TV: Karen Pugsley, Domino's Pizza Group

4m Victoria Beckett
Treasury TV: Yeng Butler compares US and European MMF reforms

Compliance Treasury TV: Yeng Butler compares US and European MMF reforms

4m Victoria Beckett
Treasury TV: Tim de Knegt, The Port of Rotterdam

10 Minutes With The Treasury Treasury TV: Tim de Knegt, The Port of Rotterdam

4m Victoria Beckett
Banks are selling clients short with short dated cash deposit U-turns

Banking Banks are selling clients short with short dated cash deposit U-turns

4m Victoria Beckett
What does sterling’s Brexit boost mean for UK manufacturers?

More News What does sterling’s Brexit boost mean for UK manufacturers?

5m Tasja Botha
FX for corporates: 5 best practices for treasurers

Economy FX for corporates: 5 best practices for treasurers

5m Mateo Graziosi