Visa Acquires PlaySpan for US$190m
Visa has acquired PlaySpan, a company whose payments platform handles transactions for digital goods in online games, digital media and social networks around the world, in a deal worth US$190m. The acquisition of PlaySpan complements Visa’s 2010 CyberSource acquisition and extends the company’s capabilities into one of the fastest-growing segments of ecommerce – digital and mobile commerce.
PlaySpan provides a monetisation-as-a-service platform that allows merchants to monetise their content using a broad suite of payment and commerce-related solutions in fraud and risk management, analytics, merchandizing and global payment connectivity. Merchants use PlaySpan’s technology to enable their consumers to make safe and convenient purchases online for items such as game credits, premium memberships and digital goods.