More NewsWeb-hosting Companies: The Undervalued Partner in Merchant Acquiring

Web-hosting Companies: The Undervalued Partner in Merchant Acquiring

A new report from Aite Group sheds light onto the functionalities that merchants value in their web-hosting partners. Based on Aite Group interviews with 53 vendors that provide web-hosting services to merchants, the report reveals the extent to which merchants demand security, fraud prevention functionality, and integrated payments solutions, as well as how merchant acquirers can leverage web-hosting companies to win merchant business.

Web-hosting companies offer merchants a way to connect with their shoppers online, but not all of these companies provide payments integration – an absence of functionality that is acceptable for some targeted merchants. Offering robust tools for both fraud prevention and data security, however, can be a key competitive advantage. Merchant acquirers should explore opportunities to build or partner with web-hosting companies that specialise in data security and fraud prevention, and capitalise on merchants’ need to use the same vendor for these services.

“Shockingly, a majority of web-hosting companies see fraud prevention and data security as the same thing,” said Adil Moussa, senior analyst with Aite Group and co-author of this report. “This misconception perpetuates the threat of fraud for merchants that use these web-hosting companies. Merchant acquirers that can demonstrate strength in both areas and educate merchants on the distinctions and importance of each can differentiate themselves from the competition.”

Related Articles

Preparing for GDPR? Here’s four things to consider

More News Preparing for GDPR? Here’s four things to consider

3m Elliott Wiseman
Cash flow in focus for investors

Cash Management Cash flow in focus for investors

4m Conor Deegan
Treasury TV: Karen Pugsley, Domino's Pizza Group

More News Treasury TV: Karen Pugsley, Domino's Pizza Group

4m Victoria Beckett
Treasury TV: Yeng Butler compares US and European MMF reforms

Compliance Treasury TV: Yeng Butler compares US and European MMF reforms

4m Victoria Beckett
Treasury TV: Tim de Knegt, The Port of Rotterdam

10 Minutes With The Treasury Treasury TV: Tim de Knegt, The Port of Rotterdam

4m Victoria Beckett
Banks are selling clients short with short dated cash deposit U-turns

Banking Banks are selling clients short with short dated cash deposit U-turns

4m Victoria Beckett
What does sterling’s Brexit boost mean for UK manufacturers?

More News What does sterling’s Brexit boost mean for UK manufacturers?

5m Tasja Botha
FX for corporates: 5 best practices for treasurers

Economy FX for corporates: 5 best practices for treasurers

5m Mateo Graziosi