Text2Pay Launches Mobile Payments Platform
Text2Pay, a multinational mobile billing services provider, has launched a customisable mobile payments platform offering 95% carrier coverage in over 50 countries worldwide. The Text2Pay platform enables end users to pay for goods online, safely and easily with a simple text message transaction on their mobile phones and provides online merchants and developers a simple, effective way of monetising their online offering or adding depth to their current payment options.
Text2Pay offers secure mobile payments using two-factor authentication to reduce fraud and offers dynamic pricing.
Adam Weinstein, senior vice president (SVP), global business development, sees an increasing demand from merchants and developers for more customisable and ultimately more price competitive mobile billing platform. “Many of the other global players in the mobile payments space are too aggressive with their transaction fees and simply too rigid in their approach to end user experience, saying ‘it’s our way or the highway’ and slapping their brand all over the billing process,” he said.
“Text2Pay acknowledges that many merchants and developers would prefer to integrate a more customisable – white-label – non-branded mobile billing solution into their offering to maximise their conversions but also know they are getting one of the best transaction rates currently available on the market,” Weinstein added.