Vertis Appoints Jeff Pritchett as VP, Finance, Strategy and Treasurer
Vertis Communications, a marketing company, has appointed Jeff Pritchett as vice president, finance, strategy and treasurer. In this expanded role, Pritchett will support the company’s mission to drive ventures and transactions that enable Vertis to enter new and extend existing markets. Pritchett will lead Vertis’ strategy and merger and acquisition (M&A) teams, collaborating with business leaders throughout the organisation to ensure integral business initiatives, investments and operations are inline with the company’s long-term objectives.
In his role as treasurer for Vertis, Pritchett will continue advising on capital markets, liquidity and other treasury developments and initiatives. He will maintain leadership of the investor relations team, interfacing with financial advisors and partners to articulate the organisation’s business goals and reinforcing enhancements to the multichannel approach in support of clients’ communications and marketing needs.
Pritchett joined Vertis in 2007 and most recently served as vice president, finance and treasurer, as well as chief financial officer (CFO) of operations. Since joining the company, he has served as a senior advisor to management and the board of directors overseeing key finance functions, including treasury, financial planning and analysis, financial/accounting operations and lender and investor relations. He also has overseen pivotal strategic initiatives such as the company’s successful merger and integration with American Color Graphics, as well as its significant recapitalisation.
Prior to joining Vertis, Pritchett served in leadership roles at Delphi Corporation, Hewlett Packard and General Motors. He graduated with an MBA from Purdue University and BBA in Finance, magna cum laude, from Walsh College.