New System Reduces Fraud by 50% for Kiddicare

Kiddicare has seen a 50% reduction in orders rejected due to suspicion of fraud since the introduction of a new system. Twelve months ago Kiddicare engaged 192business, who specialise in verifying the validity of name, address, age and other information provided on an ecommerce order, and CyberSource, who’s decision manager fraud management tool automatically employs up to 200 global validation tests such as order repetition, geolocation and device intelligence, to help establish a transaction’s trustworthiness.

Previously, Kiddicare manually checked a large proportion of the ecommerce orders it received. Though the strategy successfully limited fraud, it was clear that Kiddicare was also rejecting legitimate orders, not to mention incurring high costs for manual review.

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