Citi Launches CitiDirect BE Mobile
Citigroup, through its global transaction service (GTS) unit, has launched CitiDirect BE Mobile, a mobile browser-based application allowing clients to receive notifications and authorise payments using their mobile phones. At launch, CitiDirect BE Mobile has been made available to over 50,000 clients and 300,000 users worldwide, including clients across the Asia-Pacific region.
Developed by Citi Innovation Lab Dublin, CitiDirect BE Mobile brings core transaction functionality, available with Citi’s online banking platform, CitiDirect Online Banking, directly to clients’ mobile phones. With CitiDirect BE Mobile, clients can receive SMS alerts that complement email and fax notifications, and authorise payments pending approval in every payment type supported by the online banking platform. Leveraging the proven security of CitiDirect, CitiDirect BE Mobile offers an alternative access channel to the traditional PC.
CitiDirect BE Mobile is live in 24 countries around the world and will be rolled-out globally to 100 countries throughout the remainder of the year. The countries that have launched the solution to date include: Argentina, Bangladesh, Brazil, China, Colombia, Czech Republic, Ecuador, France, Hungary, Indonesia, Italy, Kenya, Mexico, Morocco, Nigeria, Pakistan, Peru, Romania, Sri Lanka, South Africa, Tunisia, UAE, US and Zambia.
Tomasz Smilowicz, global head of mobile solutions, GTS at Citi, said: “In today’s marketplace, clients increasingly need the ability to connect and access real-time information wherever they are. CitiDirect BE Mobile provides this convenience and further reinforces our commitment to mobile and to delivering innovative solutions that are consistent with new business models.”