bpost Launches bpaid with Clear2Pay
Clear2Pay Management Consulting unit has worked with the Belgian postal provider bpost to launch bpaid, a MasterCard PayPass prepaid card. bpost’s first-ever card issuance programme went from vision to launch in less than 15 months.
In preparation for the impending launch of contactless card acceptance in Belgium, the bpaid card has been equipped with MasterCard PayPass technology, which lets cardholders pay with a simple tap of their card, and also features an unusual vertical design to give the card a unique look. Both novel elements increased the level of complexity when implementing this breakthrough product. It will be available at all bpost post offices from the 13 February 2012, ensuring an immediate and countrywide availability.
Executive board member of bpost and sponsor of the project Koen Van Gerven said: “By leveraging the expertise of Clear2Pay we have been able to launch a product that previously would have been beyond our comfort zone. Their support has been invaluable in ensuring that we launched a market leading product in a timescale that potential competitors would find difficult to replicate.”