Western Union to Launch New E-payments Platform
Western Union, a global payment services company, will launch WU Pay, an electronic payments (e-payments) platform that will improve the customer experience and safety for millions of people seeking to make online payments or transfer money, according to the company.
The new WU Pay platform allows online shoppers in the US to pay for online purchases from their existing bank accounts or in cash at Western Union agent locations. WU Pay is based on the eBillme platform, which Western Union acquired in October 2011.
The service is available as a payment option through hundreds of online merchant sites, including Sears, Kmart, Buy.com, Tiger Direct, RedCats USA and others. The payment option can also be used to purchase over 60 leading virtual gift cards including Amazon, jcpenney, The Home Depot, Dell, American Airlines and many others.
“WU Pay is an integral part of the on-going change taking place at Western Union,” said Hikmet Ersek, president and chief executive officer (CEO) of Western Union. “WU Pay not only propels us further into the digital payments space, it improves our core money movement capabilities by combining the strengths of our brick-and-mortar agent network and WesternUnion.com with the proven eBillme platform we acquired last year. This is a truly powerful combination of physical and online assets that will make safe and secure e-commerce possible for just about anyone.”