BELLIN Intensifies Involvement in the United Kingdom
BELLIN continues its growth. Since 1 June 2013, the software and consulting company has been
represented in the UK by a wholly owned subsidiary. BELLIN Treasury Alliance Ltd., formerly a
member of the BELLIN partner network, is based in central London. This investment further
establishes and intensifies the company’s involvement in the growing UK market.
“BELLIN has become market leader in many regions by implementing the Load Balanced Treasury
principle both in consulting and in software development. We actively seek this position in the UK as
well,” says Martin Bellin, founder of BELLIN GmbH. “In English-speaking countries, the market for
treasury management solutions has changed significantly in our favor over the last two years. This
organizational realignment helps us meet the demand for reliable long-term solution providers and
enables us to adjust to the country-specific requirements of our customers on the British Isles.”
Until recently, sales and implementation tasks were organized by a partner company in the UK.
BELLIN was able to create an attractive customer base and integrated solutions for an increasing
number of local treasury topics in its range of products. With increased growth, the partnership
eventually reached its limits. “We are able to meet current demand far more efficiently with a direct
local representation,” explains Wolfgang Frontzek, Managing Director of BELLIN in the United
Kingdom. “Therefore, we reorganized our presence in the UK and are in the process of creating a
highly motivated team for local business.”
Several years after the BELLIN group established a company in Vancouver, Canada, Treasury Alliance
Ltd. has become the second wholly owned subsidiary outside Germany.