Temenos Launches Platform for Social Media Monitoring and Compliance
Swiss group Temenos has launched SocialComply, its solution for social media monitoring and compliance. SocialComply enables financial services firms to monitor social media channels and to engage more actively with their social media audience while simultaneously managing and mitigating the associated risks.
The group adds that research shows that customers want to interact with their financial services providers over social media networks. Forrester recently reported that 45% of online US adults who have a Twitter account are interested in interacting with financial services firms via Twitter. However, social media is an underutilised channel for banks with a 2012 study showing that nearly 60% of those working in financial services believe that the industry has not been effective in utilising social media so far with one in ten saying that their financial institution does not use social media at all.
Temenos said that the features and benefits of SocialComply include:
“Social media is ubiquitous with more than one billion active users and with more and more companies beginning to appreciate the power of social media,” said Mark Winterburn, Temenos group product director.
“Whether we are listening or not, people are talking about our companies on social media every day. Failure to engage is a missed opportunity to share company messages and learn from customers how we can improve.”