RegionsAsia PacificGelato Messina and LOKE lick cash-only payments

Gelato Messina and LOKE lick cash-only payments

The fast-growing Australian ice cream brand has partnered with Melbourne fintech start-up LOKE to launch a mobile payment and loyalty app.

Popular Australian ice cream brand Gelato Messina has ditched its cash-only policy by launching a mobile payment and loyalty app. Customers can now pay with their phone and be rewarded with points, redeemable for gelato, merchandise and special offers. The app is powered by Melbourne fintech startup LOKE and allows customers to add their preferred payment type, including their Paypal account, to their Messina profile.

The LOKE built app bundles in-store mobile payments, ordering ahead and tailored loyalty for engagement and segmentation based on a customer’s location, preferences and transaction activity. The fintech company is also developing mobile wallets outside Australia, recently opening a Singapore office and expanding globally with a heavy focus on Asia.

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