Oversea-Chinese Banking Corporation (OCBC Bank) and its subsidiary, OCBC Securities Pte Ltd (OSPL), are now offering banking and securities trading services on the Apple iPad. The applications will be made available through the Apple App Store in Singapore.
The new service offerings are in line with OCBC Bank’s ongoing strategy to proactively leverage on technological innovation to make it easier for customers and investors to perform retail banking and securities trading transactions, anytime and anywhere.
Patrick Chew, OCBC Bank’s head of delivery, global consumer financial services, said: “The need to evolve our banking channels with devices like the iPad is important as customers’ expectations grow in tandem with what technology can offer. Consumers expect convenience and ease when they go about with the basic necessities of life, especially when it comes to services that they use on a regular basis, such as banking.
“Following the increased usage of OCBC Mobile Banking when it was made available on iPhones in 2008, the iPad’s responsive high-resolution multi- touch display has allowed us to create a banking application that will enable users to have an even better banking experience.”
Hui Yew Ping, managing director of OSPL, said: “Since the launch of our iOCBC TradeMobile iPhone application in May this year, there has been close to 10,000 downloads. This shows that investors are increasingly tech-savvy and want to leverage on technology to make investing faster and more accessible.”
He added, “We have customers who are based outside Singapore who are downloading iOCBC TradeMobile. Correspondingly, we see about 35% of the trading transactions through iOCBC TradeMobile carried out outside the Singapore market. This trend is in line with our global trading value proposition where customers can trade in 14 key global markets anywhere with iOCBC. With iPad being both a mobile and powerful platform with highly intuitive user interface, we believe that trading activity will be further integrated into investors’ lifestyles. iOCBC TradeMobile not only provides our customers with a new trading channel, it will also help us reach out to a new market segment.”