Industry SectorsFinancial ServicesEurope’s first “white label” ETF platform launches

Europe’s first “white label” ETF platform launches

Founders Hector McNeil and Nik Bienkowksi say that they aim to disrupt the exchange traded funds market with HANetf, a one-stop shop for asset managers.

HANetf, described as a one-stop-shop for asset managers who want to enter the European Undertakings for Collective Investment in Transferable Securities (UCITS) exchange traded fund (ETF) market without having to establish a full services business, has been launched. Europe is currently the world’s second largest ETF market after the United States, with just under $700bn of assets under management.

HANetf’s two chief executives, Hector McNeil (pictured) and Nik Bienkowksi, are co-founders of ETF Securities and Boost ETP (which became WisdomTree Europe). They say that the latest launch represents Europe’s first “white label” UCITS ETF platform, through which they are aiming to disrupt the European ETF market. HANetf is “lowering the barriers to entry for asset managers through an innovative platform, which provides services including product development, compliance, capital markets, sales, marketing and distribution.”

“We passionately believe ETFs are the future of investment and still have a huge amount of growth ahead of them in Europe,” said Bienkowski.

“Every asset managers should have an ETF strategy, yet they do not necessarily want to deal with the cost and burden of setting up a full services European ETF operation, and we feel we are uniquely positioned to utilise our experience within the ETF industry to enable others to enter the market.”

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