Daragh O’Byrne is vice president and global head of marketing and alliances at Nucleus Software. He is responsible for driving business transformation through integrated and strategic marketing initiatives. He brings over 20 years’ experience in the Financial Services application software sector. Daragh’s key focus area has been ensuring that software provides tangible business benefits for customers and that these benefits are explained in a clear, concise and compelling way. His industry experience and in-depth understanding of technology drives his passion to ensure that value is delivered to customers.