The Digital Now: Meeting your customers' payment expectations

Digital transformation is not new – it’s been impacting the world and driving growth and innovation long before COVID-19. Contrary to popular opinion, the pandemic hasn’t been so much of a catalyst for digital transformation as the ultimate test of business buoyancy and agility in unsettled times.

The transformation that was already happening may now, thanks to the pandemic, be happening even faster. Businesses that failed to prioritise digitisation before 2019 haven’t just lost the race, they aren’t even in it. As the results of this new survey reveal, the pandemic has served to increase the adoption of behaviours that were ALREADY gaining traction. The fact is that your customers’ behaviour isn’t changing, it’s already changed.

It’s time to stop thinking of the digital future and start catching up with the Digital Now. In this eBook, we’re going to help you to navigate this new digital landscape. We enlisted the help of research house, Insight Avenue, to run our survey to over 2000 adult consumers in the UK. We’ll look at what we know now about the digitally demanding audience, who they really are, what they really want and how to attract and keep them. We’ll also explore the very different obstacles and opportunities that the Digital Now offers to both challenger companies and more traditional, incumbent organisations. And we’ll give you the recommendations you need to please your digitally demanding customers.

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