First Data Launches E-commerce Fraud Solution

First Data Corporation, an electronic commerce and payment processing company, has launched Fraud FlexDetect, built in collaboration with Accertify. With online commerce continuing to grow and cybercrime becoming increasingly prevalent, merchants can protect their business from unauthorised card use with Fraud FlexDetect. It offers card not present (CNP) businesses of all sizes a robust fraud detection and management tool that operates directly within each transaction’s authorisation flow.

Fraud FlexDetect is accessible through several of First Data’s existing processing platforms, eliminating integration effort for thousands of e-commerce businesses.

“We must be relentless in our efforts to stay one step ahead of fraudsters; with Fraud FlexDetect merchants can better respond to changing fraud trends,” said Bruce Dragt, senior vice president (SVP) and division manager, payment acceptance, First Data. “We are seeing a great initial response to this solution among our merchants. With Fraud FlexDetect, merchants can develop a customised strategy that strikes the right balance between control and delegation of fraud prevention activities, and because it is integrated into our existing payment platforms, there is virtually no IT effort or maintenance.”

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